Using WIC Cash Value Benefits at Farmers Markets and Roadside Stands

September 23, 2025

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WIC helps families buy fruits and vegetables in more than one way.

WIC Cash Value Benefits are monthly benefits that are automatically added to a client’s WIC EBT card. These benefits can be used year-round to buy eligible fruits and vegetables. In addition to grocery stores, WIC Cash Value Benefits can be used with authorized growers at farmers markets and roadside stands across Michigan.

WIC Produce Connection is a separate, seasonal program for WIC clients. It provides a one‑time benefit during the growing season, based on eligibility and availability. WIC Produce Connection can be used with authorized growers at farmers markets and roadside stands across Michigan between June 1 and November 30.

WIC clients can contact their local WIC office to learn how to participate in WIC Produce Connection. The following MSU Extension resources can also help clients find participating vendors, plan seasonal purchases, and prepare meals:

WIC Authorized Growers List: Find farmers markets and roadside stands that accept WIC EBT.
What's in Season? Produce Availability Guides: Learn which Michigan fruits and vegetables are fresh and available throughout the year.
Find Your MSU Extension County Office: Get help preparing healthy, budget‑friendly meals using fresh Michigan produce.