Using WIC Produce Connection Benefits at Farmers Markets and Roadside Stands

April 25, 2025

Learn More

WIC Produce Connection is a farmers market nutrition program in Michigan that helps WIC clients buy fresh, locally grown, unprepared fruits and vegetables.

The program adds a one-time $30 benefit to a client's WIC EBT card. This benefit can be used at participating farmers markets and roadside stands across Michigan between June 1 and November 30.

WIC clients can contact their local WIC office to learn how to participate in WIC Produce Connection. The following MSU Extension resources can also help clients find participating vendors, plan seasonal purchases, and prepare meals:

WIC Authorized Growers List: Find farmers markets and roadside stands that accept WIC EBT.
What's in Season? Produce Availability Guides: Learn which Michigan fruits and vegetables are fresh and available throughout the year.
Find Your MSU Extension County Office: Get help preparing healthy, budget‑friendly meals using fresh Michigan produce.